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Texas Instruments Supercharged
Project Type
Digital Marketing, Branding, Content Strategy
Date
2020-2021
Role
Global Leader, Digital Marketing for Talent Acquisition
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During my time at Texas Instruments, I was brought into the Corporate Communications team as the Digital Marketing SME to help elevate and showcase the organization as an employer of choice. A well-known company, mis-branded as a 'calculator company,' I led an enterprise wide effort to rebrand as a place where Engineers, Early Career Talent, and corporate professionals could come to innovate.
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