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Resideo Employer Brand
Project Type
Visual Identity, Content Strategy, EVP
Date
2023-2024
Role
Head of Marketing and Brand, TA
Introducing Resideo, a new company spun off in 2018, in need of a strong visual identity, content strategy, and Employer Value Proposition. With multiple business units, they are faced with the decision to take a stand on a 'branded house' or 'house of brands' approach for their go-to-market strategy.
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